Here's what the travel industry says about people who tour by bicycle:
- Touring cyclists are well educated (49% have university degree).
- They make a decent living (83% earn over $50,000 per year).
- They tend to be empty-nesters (70%), couples who no longer have children living at home.
- They mainly are older adults (66% are 35 to 54 years old; 20% are 55 or older).
- On average, bicycle tourists travel 15 days/year, often done over two or more trips.
- They like to stay at bed-and-breakfasts, hotels, motels or well maintained campsites.
- They spend an average of about $120/day, making them a more lucrative tourist clientele than average tourists, who spend less than $60/day.
- They travel mainly on quiet rural roads.
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