Tuesday, March 10, 2009

What the experts say about bicycle tourists

Forget the spandex-clad, dumpster-diving, homeless long-hair hippie bum image that people seem to associate with the bicycle tourist.

Here's what the travel industry says about people who tour by bicycle:
  • Touring cyclists are well educated (49% have university degree).
  • They make a decent living (83% earn over $50,000 per year).
  • They tend to be empty-nesters (70%), couples who no longer have children living at home.
  • They mainly are older adults (66% are 35 to 54 years old; 20% are 55 or older).
  • On average, bicycle tourists travel 15 days/year, often done over two or more trips.
  • They like to stay at bed-and-breakfasts, hotels, motels or well maintained campsites.
  • They spend an average of about $120/day, making them a more lucrative tourist clientele than average tourists, who spend less than $60/day.
  • They travel mainly on quiet rural roads.
By the way, about 2000 cyclists tour through Saskatchewan annually.

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